Diary blog post

There are lots of things to consider when you are writing a blog. Alongside regularity, categories and style, you also need to think about types of blog posts you will include.

You may decide to stick to just one type; you may pick a few, or you may mix it up and use lots! Whatever you decide, today I am going to talk about a blog type which I actually use very rarely for my own blog – a diary post.

A traditional blog post type

David Jackson

For many, when I mention blogging (for those outside of small business, in particular), they think of blogging as a ‘digital diary’. They imagine gap year students chronicling their adventures or marvellous mums sharing some of their daily experiences (and perhaps the odd complaint or two!). Therefore, in many ways, I do think of a diary type post as one of the more original and traditional types of blog. It is probably where it all started. However, that doesn’t mean it is not a worthy type, or that it is not a powerful business tool,  as part of your ‘blog arsenal’.

The best time to use a diary post is when something exciting has happened on a particular day, or perhaps over recent days. The common things that spring to mind for small businesses